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Australia has further solidified its market position by appointing a well-known new national sales manager

Bob Mules

Dieci Australia has added a wealth of knowledge and experience to its ranks, appointing Bob Mules as the company’s national sales manager. Mules started at Dieci in early September and says he is excited to further grow the telehandler manufacturer’s market position in Australia by drawing on his long career in the industry. “Dieci is an excellent product and I knew a number of the people in the business and knew they were great people,” he says. “I’m used to working in large teams and am excited by having the scope to build the sales team, build our reach, improve our market share, the brand and the overall market presence.”

Dieci Australia plans for Mules to be front and centre, acting as a ‘face’ for the company.  Meeting Dieci customers and building these relationships is what Mules knows will be critical to ensuring the company’s continued success.  “I’ve been in the industry a long time and historically it has always been based on good relationships,” he says.  “That all comes down to integrity and doing what you say you do.  “You build those relationships over a long period of time through respect, good business practices, integrity, looking after people and delivering what you say you do.

“For me, the customer experience is everything. As someone that’s leading a sales team with a product, it’s making sure that the customer gets the best possible experience we can provide. “It’s about making sure our aftersales, parts and service all interacts together as a team to make sure the customer is looked after, whether it’s one machine or 20 machines.” Poultry Pro Amid a wide selection of telehandlers designed for unique purposes, Mules highlights the Poultry Pro 30.7 as one which showcases both Dieci’s quality and versatility. This is one of Dieci Australia’s most popular units, catering to an industry whose needs are different to many other agricultural sectors.

With much of the Poultry Pro’s work being done inside sheds and under gantries, which are typically used for feeding, the telehandler must be able to reach both high and outwards while simultaneously remaining compact enough to operate in these confined spaces. Dieci achieves this by offering smaller wheels and a low cabin height to help operators navigate more efficiently in these spaces.

The Poultry Pro 30.7 is still a powerful unit though, firstly being capable of handling up to three tonnes. A maximum lifting height of 6.35m adds versatility to the Poultry Pro, which can also produce up to 98hp (73.4kW) and can reach speeds of 35km/h when the largest diameter wheels are fitted.

It measures just 2.04m as a standard height, with the ability to add low-profile tyres to bring the machine’s overall height under 2m. Despite this, the Poultry Pro 30.7 still offers a full cabin to give operators complete comfort and ensure they are working in a dust-free environment. The Poultry Pro 30.7 also has a custom- designed air filter system, Kubota diesel engine, automatic reversing fan, rollover boomhead for efficient bucket emptying and LED lights designed to avoid startling poultry. It features an advanced telescopic boom which is made of high resistance steel and includes load sensing and flow sharing distributors which allow for more simultaneous movements during operation.

A load limiter device analyses the telehandler’s stability in real time, while an inching pedal allows the operator to momentarily slow down or come to a complete stop while still maintaining maximum power to boom functions. This feature increases precision and productivity for delicate operations in tight spaces, something which is particularly pertinent to the poultry industry. The boom can also be controlled by the four-in-one joystick, which has been designed for ease of use. Another feature which is common across Dieci’s wider telehandler range is they are manufactured in the same region of Italy as Ferrari and Maserati sports cars and have the same focus on luxury and high-end performance. Each Dieci telehandler has been manufactured to meet local Australian design and compliance standards, with an independent external engineer signing off on every new machine or attachment, including attachments developed in-house.

While Dieci’s Poultry Pro 30.7 is a popular unit and caters specifically for the poultry industry, it is far from the only telehandler in its range. Dieci also offers other specialised telehandlers including the Piggery Pro and Cotton Pro. While the Piggery Pro’s specifications are broadly similar to those of the poultry unit, the Cotton Pro is a sizeable beast and offers a lift capacity of 7,000kg. This honour is shared with the Agri Max 70.10, which slightly eclipses the Cotton Pro’s maximum reach with 9.65m compared to 9.5m. Within Dieci Australia’s general agriculture range, of which the Agri Max 70.10 is part, another popular model is the Agri Plus 40.7. So named for its 4,000kg lift capacity and 7m reach, this telehandler is powered by a 125hp (93kW) engine and is capable of handling big jobs.

One of Dieci Australia’s strengths is the depth of product which it can offer customers, something which Mules has quickly identified. “We have quite a diverse range, starting with a 2.5 tonne compact machine all the way up to a 23 tonne Hercules,” he says. “We’ve got the Poultry Pro, we’ve got larger cotton machines, we work in piggeries, and we can help farmers with their harvest and collections. “We’ve even got units which can help construction companies on their job sites which shows the broad range of products we have and the industries we can help.” All Dieci telehandlers are available nationwide through Dieci Australia’s flagship branches in Sydney, Brisbane, Melbourne and Perth.

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